In the fast-moving fashion world, high-quality visuals are key to grabbing attention and increasing sales. When an American fashion house approached us, they explained that previous service providers had let them down. They needed 3D models of their apparel, but the previous company fell short of their expectations. After extensive research, they partnered with us to bring their vision to life.
We had a simple task: create 50 high-quality 3D renders of their best-selling products. The challenge was to deliver these renders within a limited timeframe and budget. With our 3D modeling expertise, we were confident we could meet their needs and help them stand out in a crowded marketplace.
Project
This UK fashion startup was at a critical point in its development. As a new player in the market, they needed to show their apparel in the best light. Traditional photography was too expensive so they turned to 3D rendering as a cost-effective alternative. They wanted to present their products on digital platforms and in print and capture the attention of potential customers and investors.
The project started with detailed discussions between our team and the fashion house’s designers. They provided us with fashion illustrations and exact measurements so we had a clear direction for the 3D models. We knew every detail had to be perfect as the quality of these models would impact the brand’s future.
With the startup’s limited budget, we had to be innovative. We decided to create a streamlined workflow that would be efficient without sacrificing quality. We mobilized our most experienced team members and used advanced fashion design software to make sure each model was perfect.
Challenges
Every project has its challenges and this one was no exception. The fashion house had a tight budget so they needed to get the most out of every penny. They chose 3D rendering over traditional photography to save costs but that didn’t mean they were willing to compromise on quality. The stakes were high as these models would play a big part in the startup’s future.
We also had a tight deadline. We were asked to deliver 50 product renders in 5 days. This was no small task as our team was already working on a long-term project for an engineering firm. The overlap meant we had to manage our resources carefully to meet both deadlines without sacrificing the quality of either project.
The startup’s future was riding on these renders so the stakes were high. A subpar result could damage their brand and make it harder for them to get traction in a crowded market. We knew the pressure they were under and we knew our work would make or break their next move.
The combination of a limited budget, a tight deadline, and the critical importance of the renders pushed us to think creatively. We needed to find a way to deliver high-quality results without straining our resources or extending the timeline. This required technical skills, careful planning, and coordination among our team members.
Baked Moon Studios Support
Given the complexity, we knew we needed a customized approach. We started with in-depth discussions with the fashion house owner and design team. These initial conversations were key in understanding their requirements and expectations. They shared their fashion illustrations and exact measurements for each product. This detailed information allowed us to translate their designs into 3D models accurately.
We assembled a team of 4 experienced 3D designers to work on the project. We pulled in senior staff from other projects to make sure we had the right people on board. Each team member was assigned a specific task in an assembly line setup so they could focus on their part of the process. This streamlined our workflow and ensured consistency across all the models.
We used high-end fashion design software to bring the designs to life. The software allowed us to work with precision, every detail from the fabric texture to the exact fit was rendered accurately. By breaking the process down into stages and assigning each stage to a team member we could maintain high standards while working fast.
We worked around the clock to meet the tight deadline and deliver the quality the client expected. This focused effort and clear division of labor meant we delivered the models on time without compromising on the details that mattered to the project.
Outcome
The results were impressive. The UK fashion house loved the 3D models we delivered. Each render matched their 2D sketches exactly, fabric textures, colors, and design. The quality was better than they expected and gave them the visual assets they needed to make an impact in the market.
The client used the 3D models across multiple platforms. They were featured on their website, social media, print brochures, and flyers. The realistic and detailed renders were the key to getting attention online and drove immediate sales from their e-commerce channels. The fashion house also used the models in their offline marketing and secured deals with major retailers across the UK.
The project was a success for the client. The high-end visuals helped them stand out in a competitive market and allowed them to grow their brand and budget for future marketing. As a result, they gave us an even bigger project – 200 renders for their latest fashion accessories. The relationship we built during this project has continued to grow and now they see us as an integral part of their process.
This project shows how we helped a fashion startup succeed. By working on quality, speed, and client communication we delivered above and beyond what they expected and got them launched in a tough market.
