Challenge
Advertising has always been expensive. Traditional CGI ad production involves:
- Concept design
- Asset modeling
- Multiple revision rounds
- Rendering and testing
This process takes weeks of work and large budgets before a single ad goes live. And that delay is costly.
Our client faced the same issue. They wanted eye-catching CGI ads that matched their digital campaigns. They also didn’t want to deal with long production times or rising costs.
This is a challenge across the industry. A recent report found that ad creation is one of the most time-consuming tasks for marketing teams. Add in the need for multiple ad variations across platforms, and the workload becomes overwhelming.
That’s where AI makes the difference.
Campaign Overview
We set out to test whether AI-powered CGI ads could deliver the same creative impact while saving both time and money.
Our approach:
- Group A (AI CGI ads): Ads created using AI-driven CGI generation tools.
- Group B (Traditional CGI ads): Ads built with standard production pipelines.
The aim was simple: compare performance, cost, and speed. Can AI truly replace weeks of manual work with smart automation? It can do this without losing quality.
Execution
Here’s how we worked with the client using our AI CGI ad creation workflow:
- Brief & Input The client shared product details, campaign goals, and preferred visual styles.
- AI-Powered CGI Creation Using AI models, we generated realistic ad visuals tailored to their product. * AI created many variations quickly, so you don’t have to model each element by hand.
- Personalization & Optimization Ads were automatically optimized for different channels: Instagram, Facebook, YouTube pre-rolls, and display banners. This saved the client from creating dozens of resized versions manually.
- Review & Delivery Within hours, the client had several creative options ready for review a process that would normally take weeks.
Results
The difference between the two approaches was striking.
- 70% faster production time compared to traditional CGI ads.
- Over 50% cost savings on design and production.
- +15% higher CTR thanks to the ability to test more ad variations.
- Faster campaign launch, allowing the client to go live days ahead of schedule.
In short: AI didn’t just save time and money, it improved performance.
Analysis
Why did AI work so well here?
- Speed: AI reduced the heaviest part of CGI ad creation, modeling and rendering. What once took weeks was compressed into hours.
- Cost Efficiency: Without long manual pipelines, fewer resources were needed. That meant lower production costs and more budget left for media buying.
- Scalability: AI lets you create many ad variations for A/B testing. This is usually too costly with traditional methods.
- Performance: More ad variations = more data. The client quickly found the creatives that worked best for audiences. This boosted CTR and conversions.
This wasn’t about taking away creativity. It was about freeing creativity from production limits.
Why AI CGI Ads Matter
This case study reflects a much larger shift in CGI advertising.
Traditional ad creation struggles with:
- High costs
- Long lead times
- Limited testing capacity
AI changes the equation by:
- Generating assets faster than ever
- Automating repetitive production tasks
- Personalising ads at scale
- Offering optimisation insights based on performance data
Think of AI ad generation as having a personal creative assistant. It analyses data, creates assets, and suggests optimisations. But you still guide the strategy.
How It Works (Simplified Guide)
If you’re curious about adopting AI CGI ads, here’s the basic process:
- Input: Provide the AI with your product images, branding guidelines, and campaign goals.
- The AI generates ad visuals. These include product renders and lifestyle mockups. They look realistic and engaging.
- Optimisation Ads are automatically resized, reformatted, and adapted to fit different platforms.
- You can quickly make different versions, test them, and use data to improve your campaigns.
You don’t need to spend months on a few ads. You can launch many high-quality creatives in just days.
How You Can Do It Too
Here are 4 practical steps if you want to save time and money on ad creation:
- Choose the Right AI Tool: Pick an AI ad generator that makes CGI-quality visuals, not just stock images.
- Segment Your Campaigns: Customise ads for different audiences. AI helps you create variations quickly and cheaply.
- Experiment at Scale: Avoid relying on one or two ads. Use AI to generate many versions and find what works best.
- Monitor & Optimise: Keep an eye on metrics like impressions, CTR, and conversions. Use this data to improve future campaigns.
Final Thoughts
AI CGI ads made a resource-heavy task easier and cheaper.
The results were clear: faster launches, lower costs, and stronger performance.
AI won’t replace creativity; it will supercharge it. Marketing teams can focus on what matters most by handling the other heavy tasks. Like strategy, storytelling, and connecting with audiences.
If you want to save money and speed up ad production without losing quality, AI CGI ads are essential. They represent the future.
Want to see how this could work for your brand?
Get in touch with us today, and let’s create ads that save time, money, and deliver results.
